Creative Director
Creative Director
In 2013, my team embarked on an exciting journey to create the inaugural campaign for the new Red Bull Editions. Drawing inspiration from the brand's iconic tagline, "Red Bull Gives You Wings," we crafted a visually striking concept that captured the essence of flight. Our design showcased the dynamic motions of various natural systems, such as soaring birds and fluttering leaves, to evoke the sensation of freedom and energy. This innovative approach allowed us to brilliantly introduce the three new flavors, inviting consumers to explore and savor the exhilarating experience that each edition offered.
The campaign tagline utilized the brand's "Wings" messaging to promote its new flavor offerings.
Production: Animal Studio
Music: "Basically, I" by Robert DeLong
The campaign received massive national online video and digital media placements, and our hero video shone in Times Square, NYC.