Creative Director
Creative Director
In 2024, as we marked the milestone of its 30th anniversary, the Andy Warhol Museum sought to launch an innovative brand awareness campaign that would resonate with both the spirit of Warhol's artistry and the vibrant culture he epitomized. We pondered how the iconic artist himself might have chosen to promote his own creative sanctuary. Our conclusion captured the essence of Warhol's philosophy: his artwork transcends mere wall adornment; it is meant to be fully experienced and engaged with.
To bring this idea to life, we envisioned a campaign that would weave together the aesthetic flair of high fashion with the narrative depth of storytelling, all while echoing the glitz of celebrity and the pulse of contemporary culture. To realize this ambitious vision, we collaborated with the talented NYC fashion photographer James Emmerman, whose keen eye for detail and dynamic style would authentically portray Warhol's artistic legacy in a fresh and captivating way. Together, we aimed to create a visual journey that would invite both loyal patrons and new audiences to step into the vibrant world of Andy Warhol and explore the profound impact of his work.
Press: Creative Boom, Little Black Book
Andy's portrait in scene: Bob Adelman, Andy Warhol on the Red Couch at the Factory, New York City, 1964-1965
Andy Warhol, Silver Clouds 1966
Andy Warhol, Skull 1976
Andy Warhol, Nico Crying 1966, film still
Andy Warhol, The Last Supper 1986